By using the same IMEI number for multiple devices, Vivo could have hampered police tracking of criminals or stolen devices. The IMEI number is a 15-digit code meant to be unique to every mobile device, that may be used for tracking criminals or stolen mobile phones. In June 2020, the cybercrime unit of Meerut Police revealed that more than 13,500 Vivo smartphones used in India were running on the same IMEI number. He endorses the brand in China and the Philippines. Vivo has a sponsorship deal with the NBA in China, with Golden State Warriors player Stephen Curry. The company also signed a deal with UEFA as an official partner of the UEFA Euro 2020 and UEFA Euro 2024, and became a title sponsor of India's Pro Kabaddi. In June 2017, Vivo reached a sponsorship deal with FIFA to become the official smartphone brand of the 20 FIFA World Cups. Vivo and BCCI mutually agreed to suspend the deal for the 2020 season, with a clause to resume it next season. However, in response to the 2020 border skirmishes between India and China, the Board of Control for Cricket in India (BCCI) was criticised in India for allowing a Chinese company to be the title sponsor of the league.

In July 2017, the deal was extended until 2022. In October 2015, Vivo became the title sponsor of the Indian Premier League (IPL) under a two-year deal starting in the 2016 season. In April 2021, three pallets of Vivo phones caught fire at Hong Kong International Airport, prompting a ban on air freight of Vivo phones through Hong Kong.

As part of the collaboration agreement, Vivo and Zeiss will establish the Vivo Zeiss Imaging Lab, a joint R&D program to innovate mobile imaging technology for Vivo's flagship smartphones. The first “Vivo Zeiss co-engineered imaging system” will be featured in the Vivo X60 series. On 17 December 2020, Vivo and Zeiss announced a long-term strategic partnership to jointly promote and develop breakthrough innovations in mobile imaging technology. In October 2020, Vivo announced that it would begin to sell its products also in Europe. In June 2017, it entered the Pakistan smartphone market and the Vivo brand is currently experiencing rapid growth and popularity in the country. In 2017, Vivo entered the smartphone market in Russia, Sri Lanka, Taiwan, Hong Kong, Brunei, Macau, Cambodia, Laos, Bangladesh, and Nepal. Vivo quickly followed up with launches in India, Indonesia, Malaysia, Myanmar, Philippines, Thailand, and Vietnam. International expansion began in 2014, when the company entered the Thailand market. Since its founding in 2009, Vivo has expanded to over 100 countries around the world. In the first quarter of 2015, Vivo was ranked among the top 10 smartphone makers, achieving a global market share of 2.7%.

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